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Five Digital Marketing Basics for Retailers and Etailers

Cappy Pratt Social Media Leave a Comment

Ready to launch a digital marketing program for your business? Asking yourself “Where do I get started?” Well, this is the bare minimum that you, the Retailer or Etailer, need to do to scale your business. These basic actions will have both immediate impact and position your business for better performance in the future. We’re going to assumes that you …

How To Use Facebook Lead Generation Ads to Acquire Customers

Cappy Pratt Facebook Leave a Comment

Facebook’s advertising products are built around “objectives”. Within Ad Manager, you will find an objective to suit most needs–anything from pure reach-focused buying, to complex website conversion objectives. Facebook’s Lead Ads product rounds out that list with an objective optimized to email list generation, customer registration, and similar goals. Lead Ads do what the name implies. Instead of generating a …

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The 4 Best Social Media Opportunities for Retail Advertisers

Cappy Pratt Facebook, Instagram, Pinterest Leave a Comment

Social commerce is a big opportunity for retail customer acquisition. This article surveys the social networks to which Retail and e-Commerce advertisers should be paying attention. These channels are no longer just nice-to-have instruments for consumer engagement, but need-to-have components of a solid customer acquisition strategy. Why should you be paying attention? Retail revenue from social commerce increased 26% to …

The 3 Hottest Social Ad Channels for Retailers this Holiday Season

Poonam Mathur Holiday 2015 Leave a Comment

The holidays are quickly approaching, media plans are being finalized, budget is getting allocated. The rush is on to get everything together for the boom in sales that comes through in November and December. As you’re finalizing media plans and allocating budget, you want to feel confident you have a solid plan for the ad budget you’re allocating to social …

10 Examples – An Early Look at How Brands are Using Instagram Direct Response Ads

Poonam Mathur Instagram 1 Comment

If you’ve logged into Instagram lately I’m sure you’ve noticed a slew of new ads in your feed from a variety of different advertisers. Instagram expanded their advertising program and launched direct response ads this summer, to the delight of advertisers everywhere. After testing direct response ads in July, they officially released direct response ad buying through select API partners …

How to Advertise on Pinterest – Beginner’s Guide

Poonam Mathur Pinterest 2 Comments

So you’re ready to take the plunge into Pinterest advertising? Welcome! It’s smart to consider Pinterest for your overall media mix, especially if you’re in the Food & Drink, DIY/Crafts, Home & Garden, Holiday & Events, or Women’s Fashion space. 
Pinterest is poised to be the next big paid media channel and it has the results to back it up. …

3 Facebook Trends Retailers Need to Know Heading into Holiday 2015

Poonam Mathur Facebook, Holiday 2015 Leave a Comment

If you think Facebook marketing best practices change every 6 months you’re right. Trying to keep up with the constantly changing dynamics of the Facebook News Feed, Facebook ad products, and Facebook ad pricing can be a full time job. In this post we’ll take a look at 3 major trends in the Facebook advertising space that retailers and e-commerce …

Challenge Accepted. Elizabeth Arden, Let’s Talk.

Poonam Mathur Facebook, Instagram, Pinterest Leave a Comment

Last week Deena Singleton, Global Marketing Director at Elizabeth Arden, told attendees at Digiday’s Content Marketing Summit that Elizabeth Arden nixed marketing efforts on Pinterest earlier this year because Pinterest wasn’t working for them. Elizabeth Arden has been a staple in the cosmetic world for over a century. Their marketing is gorgeous and engaging, and yet they found Pinterest delivered …

Boost Conversions with Facebook Website Custom Audiences

Poonam Mathur Facebook 2 Comments

One of the more underutilized tools out there is the Facebook Website Custom Audience Pixel. This pixel is incredibly powerful, can enhance your existing acquisition efforts, and drive significant gains to your revenue numbers. The best part is it’s free. Startups, SMBs, Fortune 500 companies and everyone in between can take advantage of this incredible tool. Want to improve your …

How to Maximize Exposure in the Pinterest Smart Feed

Poonam Mathur Pinterest Leave a Comment

How do I get my Pins to the top of my prospect’s Pinterest feed? That’s the question every brand wants answered. Pinterest has changed a lot in the last year. The company has made a number of enhancements to create a top notch consumer experience and help users find exactly what they are looking for. The biggest change was the …