How To Use Facebook Lead Generation Ads to Acquire Customers

Cappy Pratt Facebook 0 Comments

Facebook’s advertising products are built around “objectives”. Within Ad Manager, you will find an objective to suit most needs–anything from pure reach-focused buying, to complex website conversion objectives. Facebook’s Lead Ads product rounds out that list with an objective optimized to email list generation, customer registration, and similar goals. Lead Ads do what the name implies. Instead of generating a …

Shopping cart racing through retail store

The 4 Best Social Media Opportunities for Retail Advertisers

Cappy Pratt Facebook, Instagram, Pinterest 0 Comments

Social commerce is a big opportunity for retail customer acquisition. This article surveys the social networks to which Retail and e-Commerce advertisers should be paying attention. These channels are no longer just nice-to-have instruments for consumer engagement, but need-to-have components of a solid customer acquisition strategy. Why should you be paying attention? Retail revenue from social commerce increased 26% to …

3 Facebook Trends Retailers Need to Know Heading into Holiday 2015

Poonam Mathur Facebook, Holiday 2015 0 Comments

If you think Facebook marketing best practices change every 6 months you’re right. Trying to keep up with the constantly changing dynamics of the Facebook News Feed, Facebook ad products, and Facebook ad pricing can be a full time job. In this post we’ll take a look at 3 major trends in the Facebook advertising space that retailers and e-commerce …

Challenge Accepted. Elizabeth Arden, Let’s Talk.

Poonam Mathur Facebook, Instagram, Pinterest 0 Comments

Last week Deena Singleton, Global Marketing Director at Elizabeth Arden, told attendees at Digiday’s Content Marketing Summit that Elizabeth Arden nixed marketing efforts on Pinterest earlier this year because Pinterest wasn’t working for them. Elizabeth Arden has been a staple in the cosmetic world for over a century. Their marketing is gorgeous and engaging, and yet they found Pinterest delivered …

Boost Conversions with Facebook Website Custom Audiences

Poonam Mathur Facebook 2 Comments

One of the more underutilized tools out there is the Facebook Website Custom Audience Pixel. This pixel is incredibly powerful, can enhance your existing acquisition efforts, and drive significant gains to your revenue numbers. The best part is it’s free. Startups, SMBs, Fortune 500 companies and everyone in between can take advantage of this incredible tool. Want to improve your …

How to Know When Your Startup or Business is Ready for Facebook Ads

Poonam Mathur Facebook 0 Comments

Facebook advertising is a must for just about any consumer centric company. The combination of reach (1.4 Billion+ people. Yes, let that sink in.), plus best in class marketing and advertising tools is unmatched. The question is when do you introduce Facebook ads to your marketing mix. Facebook has evolved significantly over the past couple years. The strategies employed in …

Facebook Drops ‘Likes’ from CPC Measurement

Poonam Mathur Facebook 0 Comments

Last week Facebook announced a significant change in how they charge for clicks on the Facebook ads platform. Facebook will now separate engagement clicks (likes, comments, shares) from direct response clicks (clicks to website, CTA clicks, app install clicks). The current pricing model takes all clicks on an ad into account.  This means link clicks were mixed together with engagement …

Facebook’s Latest News Feed Algorithm Change Should be a Non-Story for Brands and Marketers. Seriously.

Poonam Mathur Facebook 1 Comment

Facebook announced their latest News Feed algorithm change a couple weeks ago and, as usually happens with these updates, marketers proceeded to voice their frustration. Here’s the thing. Don’t. The algorithm change doesn’t matter. In case you missed it, here are the latest Facebook News Feed algorithm changes, from the individual’s perspective: If you don’t have a lot of Facebook …