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The 4 Best Social Media Opportunities for Retail Advertisers

Cappy Pratt Facebook, Instagram, Pinterest 0 Comments

Social commerce is a big opportunity for retail customer acquisition. This article surveys the social networks to which Retail and e-Commerce advertisers should be paying attention. These channels are no longer just nice-to-have instruments for consumer engagement, but need-to-have components of a solid customer acquisition strategy. Why should you be paying attention? Retail revenue from social commerce increased 26% to …

10 Examples – An Early Look at How Brands are Using Instagram Direct Response Ads

Poonam Mathur Instagram 1 Comment

If you’ve logged into Instagram lately I’m sure you’ve noticed a slew of new ads in your feed from a variety of different advertisers. Instagram expanded their advertising program and launched direct response ads this summer, to the delight of advertisers everywhere. After testing direct response ads in July, they officially released direct response ad buying through select API partners …

Challenge Accepted. Elizabeth Arden, Let’s Talk.

Poonam Mathur Facebook, Instagram, Pinterest 0 Comments

Last week Deena Singleton, Global Marketing Director at Elizabeth Arden, told attendees at Digiday’s Content Marketing Summit that Elizabeth Arden nixed marketing efforts on Pinterest earlier this year because Pinterest wasn’t working for them. Elizabeth Arden has been a staple in the cosmetic world for over a century. Their marketing is gorgeous and engaging, and yet they found Pinterest delivered …

Instagram vs. Pinterest: Where Should Retailers and e-Commerce Brands Invest

Poonam Mathur Instagram, Pinterest 2 Comments

Do I invest time and resources in Instagram or Pinterest, both or neither? This question comes up frequently and the struggle is real for retailers and e-commerce companies striving to hit growth and revenue goals, and wisely place bets in new channels. Both platforms are experiencing explosive user growth, and with advertising offerings coming to market for both in 2015 …

What Retailers Need to Know About Instagram’s New Ad Business

Poonam Mathur Instagram 0 Comments

Over the past couple years brands and startups have tried endlessly to ‘hack’ Instagram and make it shoppable. Efforts were admirable, and in some cases worthy of the circumstances – Like2Buy anyone? Yet there was only so much that could be done since Instagram only allowed one linkable spot and it was on the profile page. Well last week Instagram …