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Five Digital Marketing Basics for Retailers and Etailers

Cappy Pratt Social Media Leave a Comment

Ready to launch a digital marketing program for your business? Asking yourself “Where do I get started?” Well, this is the bare minimum that you, the Retailer or Etailer, need to do to scale your business. These basic actions will have both immediate impact and position your business for better performance in the future. We’re going to assumes that you …

The Online Sales Blur Between Thanksgiving and Cyber Monday

Poonam Mathur Mobile, Social Media Leave a Comment

It’s the biggest time of the year for retailers. Black Friday is generally considered the official kick off to the holiday shopping season – even if we now see commercials and store displays as early as Halloween – and a successful Black Friday is used as a barometer for the fiscal health of a retailer and the holiday shopping season, …

Three Ingredients for Social Media Advertising Success | Part Two: Do What You’re Doing

Cappy Pratt Social Media Leave a Comment

In part one of the series, we leveled some of your expectations (or more importantly, how to level your boss’s expectations) for your social media campaign. The nickel summary: social advertising is a powerful medium, if you are looking for what it can deliver–reach, engagement, and dynamic conversations with your consumers. Now, in this post, we will try to keep …