Facebook Drops ‘Likes’ from CPC Measurement

Poonam Mathur Facebook 0 Comments

Last week Facebook announced a significant change in how they charge for clicks on the Facebook ads platform. Facebook will now separate engagement clicks (likes, comments, shares) from direct response clicks (clicks to website, CTA clicks, app install clicks). The current pricing model takes all clicks on an ad into account. ¬†This means link clicks were mixed together with engagement …