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The 4 Best Social Media Opportunities for Retail Advertisers

Cappy Pratt Facebook, Instagram, Pinterest 0 Comments

Social commerce is a big opportunity for retail customer acquisition. This article surveys the social networks to which Retail and e-Commerce advertisers should be paying attention. These channels are no longer just nice-to-have instruments for consumer engagement, but need-to-have components of a solid customer acquisition strategy. Why should you be paying attention? Retail revenue from social commerce increased 26% to …

The 3 Hottest Social Ad Channels for Retailers this Holiday Season

Poonam Mathur Holiday 2015 0 Comments

The holidays are quickly approaching, media plans are being finalized, budget is getting allocated. The rush is on to get everything together for the boom in sales that comes through in November and December. As you’re finalizing media plans and allocating budget, you want to feel confident you have a solid plan for the ad budget you’re allocating to social …

How to Advertise on Pinterest – Beginner’s Guide

Poonam Mathur Pinterest 2 Comments

So you’re ready to take the plunge into Pinterest advertising? Welcome! It’s smart to consider Pinterest for your overall media mix, especially if you’re in the Food & Drink, DIY/Crafts, Home & Garden, Holiday & Events, or Women’s Fashion space. 
Pinterest is poised to be the next big paid media channel and it has the results to back it up. …

Challenge Accepted. Elizabeth Arden, Let’s Talk.

Poonam Mathur Facebook, Instagram, Pinterest 0 Comments

Last week Deena Singleton, Global Marketing Director at Elizabeth Arden, told attendees at Digiday’s Content Marketing Summit that Elizabeth Arden nixed marketing efforts on Pinterest earlier this year because Pinterest wasn’t working for them. Elizabeth Arden has been a staple in the cosmetic world for over a century. Their marketing is gorgeous and engaging, and yet they found Pinterest delivered …

How to Track Conversions with Pinterest Promoted Pins

Poonam Mathur Pinterest 1 Comment

Are you a retailer or e-commerce company using Pinterest Promoted Pins to drive more traffic to your website? If yes, are you using Pinterest’s conversion tracking tool? If you are, fantastic! If you’re not, you need to get it set up as soon as possible. We talked about how to get started with Pinterest advertising here. Now, let’s talk about …

Instagram vs. Pinterest: Where Should Retailers and e-Commerce Brands Invest

Poonam Mathur Instagram, Pinterest 2 Comments

Do I invest time and resources in Instagram or Pinterest, both or neither? This question comes up frequently and the struggle is real for retailers and e-commerce companies striving to hit growth and revenue goals, and wisely place bets in new channels. Both platforms are experiencing explosive user growth, and with advertising offerings coming to market for both in 2015 …

3 Reasons to Launch Pinterest Promoted Pins Right Now

Cappy Pratt Pinterest 1 Comment

Pinterest’s Latest Announcement Is A Big Deal Pinterest is the biggest untapped opportunity for e-commerce advertisers…and it is getting a little better. On April 27th, Pinterest debuted their Marketing Developer Program aimed at improving content management tools for businesses. Pinterest also teased (again) the Promoted Pins Ads API which remains in closed beta. CMOs who do not have Pinterest on …

The One Non-Negotiable if You’re Going to Jump into Pinterest Promoted Pins

Poonam Mathur Pinterest 4 Comments

If you’re a marketer in the retail or e-commerce space, you know how valuable Pinterest is to your business.  Users on Pinterest are actively browsing, planning, and shopping.  They’re bookmarking their favorite items and buying products at a higher rate and with a higher average order value than other social networks. Women make up over 80% of the user base, …

Pinterest is Sitting on a Goldmine. Can They Execute?

Poonam Mathur Pinterest 0 Comments

When word first came out about Pinterest moving into the ad business, the digital marketing geek in me was very excited. Pinterest created an experience users couldn’t find elsewhere. The sheer size of the community and the enablement of product and idea discovery were unmatched. Enter monetization. Surely Pinterest, the behemoth social sharing and shopping discovery platform, could provide marketers …