Challenge Accepted. Elizabeth Arden, Let’s Talk.

Poonam Mathur Facebook, Instagram, Pinterest 0 Comments

Last week Deena Singleton, Global Marketing Director at Elizabeth Arden, told attendees at Digiday’s Content Marketing Summit that Elizabeth Arden nixed marketing efforts on Pinterest earlier this year because Pinterest wasn’t working for them. Elizabeth Arden has been a staple in the cosmetic world for over a century. Their marketing is gorgeous and engaging, and yet they found Pinterest delivered …

How to Maximize Exposure in the Pinterest Smart Feed

Poonam Mathur Pinterest 0 Comments

How do I get my Pins to the top of my prospect’s Pinterest feed? That’s the question every brand wants answered. Pinterest has changed a lot in the last year. The company has made a number of enhancements to create a top notch consumer experience and help users find exactly what they are looking for. The biggest change was the …