How to Advertise on Pinterest – Beginner’s Guide

Poonam Mathur Pinterest 2 Comments

So you’re ready to take the plunge into Pinterest advertising? Welcome! It’s smart to consider Pinterest for your overall media mix, especially if you’re in the Food & Drink, DIY/Crafts, Home & Garden, Holiday & Events, or Women’s Fashion space. 
Pinterest is poised to be the next big paid media channel and it has the results to back it up. …

How to Track Conversions with Pinterest Promoted Pins

Poonam Mathur Pinterest 1 Comment

Are you a retailer or e-commerce company using Pinterest Promoted Pins to drive more traffic to your website? If yes, are you using Pinterest’s conversion tracking tool? If you are, fantastic! If you’re not, you need to get it set up as soon as possible. We talked about how to get started with Pinterest advertising here. Now, let’s talk about …

3 Reasons to Launch Pinterest Promoted Pins Right Now

Cappy Pratt Pinterest 1 Comment

Pinterest’s Latest Announcement Is A Big Deal Pinterest is the biggest untapped opportunity for e-commerce advertisers…and it is getting a little better. On April 27th, Pinterest debuted their Marketing Developer Program aimed at improving content management tools for businesses. Pinterest also teased (again) the Promoted Pins Ads API which remains in closed beta. CMOs who do not have Pinterest on …

The One Non-Negotiable if You’re Going to Jump into Pinterest Promoted Pins

Poonam Mathur Pinterest 4 Comments

If you’re a marketer in the retail or e-commerce space, you know how valuable Pinterest is to your business.  Users on Pinterest are actively browsing, planning, and shopping.  They’re bookmarking their favorite items and buying products at a higher rate and with a higher average order value than other social networks. Women make up over 80% of the user base, …