Classic eyeglasses atop a stack of basic clothing essentials. Shoes peaking out on the bottom.

Five Digital Marketing Basics for Retailers and Etailers

Cappy Pratt Social Media Leave a Comment

Ready to launch a digital marketing program for your business? Asking yourself “Where do I get started?” Well, this is the bare minimum that you, the Retailer or Etailer, need to do to scale your business. These basic actions will have both immediate impact and position your business for better performance in the future. We’re going to assumes that you …

Shopping cart racing through retail store

The 4 Best Social Media Opportunities for Retail Advertisers

Cappy Pratt Facebook, Instagram, Pinterest Leave a Comment

Social commerce is a big opportunity for retail customer acquisition. This article surveys the social networks to which Retail and e-Commerce advertisers should be paying attention. These channels are no longer just nice-to-have instruments for consumer engagement, but need-to-have components of a solid customer acquisition strategy. Why should you be paying attention? Retail revenue from social commerce increased 26% to …