Classic eyeglasses atop a stack of basic clothing essentials. Shoes peaking out on the bottom.

Five Digital Marketing Basics for Retailers and Etailers

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Ready to launch a digital marketing program for your business? Asking yourself “Where do I get started?” Well, this is the bare minimum that you, the Retailer or Etailer, need to do to scale your business. These basic actions will have both immediate impact and position your business for better performance in the future. We’re going to assumes that you …

Three Ingredients for Social Media Advertising Success | Part Two: Do What You’re Doing

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In part one of the series, we leveled some of your expectations (or more importantly, how to level your boss’s expectations) for your social media campaign. The nickel summary: social advertising is a powerful medium, if you are looking for what it can deliver–reach, engagement, and dynamic conversations with your consumers. Now, in this post, we will try to keep …